Grand One
AI Day

11:30

Registration & small bites
 

12:00 
Opening words from our host

Matias Vaara, Independent Strategic Designer

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12:10 
How to prompt advertising campaign - mastery, magic or mission impossible?

Jukka Niittymaa, Head of AI & Innovations, Sherpa​
 

Merging art and science to generate creative ideas for advertising through the power of prompts. Whether you’re seeking mastery, embracing the magic, or navigating the challenges, this session will equip you with the ideas to elevate your creative process.​​
 

12:40 
Customer Experience 2.0 - The future of customer experiences in the age of AI

Matias Vaara, Independent Strategic Designer
 

​How will we experience brands in the future? We’ve seen Gen AI shift from a mere productivity tool to a force that changes customer experience. It’s enabling experiences that are increasingly personal, conversational, and agentive. How are forward-thinking companies infusing gen AI into the core of their customer experience? How can it unlock completely new types of experiences? 
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13:10 
Make your content FYP – How AI is disrupting social media marketing

Essi Pöyry, Senior Researcher at the Centre for Consumer Society Research at the University of Helsinki

Organic reach is critical for the success of branded social media content. The epitome of this is TikTok’s For You Page, which drives marketers to create content that “FYPs.” TikTok’s AI-based recommendation logic has also challenged the traditional concept of social media followers and follower relationships - its algorithm rewards not followers, but addictive content that captures the viewer’s attention in seconds. Learn about the implications of AI-based recommendation systems for social media marketing and how content creators can utilize generative AI to their advantage.

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13:40 

Coffee & networking break
 

14:00 

How generative AI boosts marketing efficiency and effectiveness, and transforms media planning?

Päivi Arffman-Koskinen, Business strategist, Omnicom Media Group

 

Discover how generative AI is transforming marketing, especially in media planning. This presentation examines both short-term and long-term changes, using real-life  cases and practical examples to illustrate these shifts. Gain insights that will help enhance the efficiency and effectiveness of your marketing efforts, and see how AI is reshaping the way we approach marketing planning in future.
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14:30

Building brand value with AI

Samuli Cantell, Founder, Chief Creative Officer, Adventure Club &
Jani Nummela, Partner, Chief Innovation & AI Officer, Adventure Club

The future of branding is data-driven and hyper-personalized. Discover how to future-proof your brand by leveraging AI to differentiate yourself and create deeper, more meaningful connections with your customers.
 

15:00

KEYNOTE: 
AI at the bleeding edge of creativity

David Wedebrant, Managing Director, AKQA

Few agencies in the world can claim a client roster that includes Apple, NVIDIA, Inflection AI, Microsoft, Google, Meta, Amazon and SpaceX – but AKQA work in service of these and many others. We will be offered a rare peek behind the curtains of what work is being done in the AI space, with examples across a multitude of industries and applications; ending with concrete examples of what has been made possible within marketing and communications. 
 

16:00

Networking & drinks 

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All talks will be held in English.

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