Grand One AI Day 2025 speaker
Matias Vaara
Independent Strategic Designer
Matias works at the intersection of AI and design, helping teams unlock strategic innovation potential. Drawing on experience with global enterprises and leading agencies, he guides organisations from AI readiness to new approaches through strategic advisory, capability building and hands-on innovation projects.
With 15 years in strategic design, Matias has shaped experiences for brands including Philips, Cisco and Audi. Before founding Vaara & Co, he was Design Director at Idean, now part of frog.
Designing for AI Agency
Matias explored how AI agents acting independently on behalf of users change the fundamentals of customer experience design. Drawing on enterprise design work and emerging cases, he examined how to design experiences when AI becomes an active participant in the customer journey.