Grand One AI Day 2025 speaker
George & Tom McQueen
Executive Creative Directors, Droga5 / Accenture Song
Tom and George McQueen are Executive Creative Directors at Droga5 in New York. Their long-running creative partnership has produced campaigns for brands including OpenAI, Levi’s, Airbnb, Pinterest, Harley-Davidson, Google, Meta and General Motors.
Their work has received more than 300 awards across major creative and effectiveness shows. Their shared approach combines storytelling, creative problem solving, digital solutions and the principle of art, copy and code.
The Intelligence Age: Crafting a narrative for AI
George and Tom McQueen shared the story behind OpenAI’s first Super Bowl commercial: a pointillist animation that framed AI as a tool for increasing human potential rather than as a threat.
The keynote unpacked both the message and the making, from experiments with generative video to the reality of using emerging tools under Super Bowl production pressure. It was a case study in storytelling, intentional design and staying human.