Phillip Maggs leads AI Product at Superside, building practical AI systems that help brands stay consistent without slowing teams down.
His current focus is the “Brand Brain” – an always-on layer that understands a brand’s voice, decisions, and style, and makes it easier to create great work across the endless formats and channels the creative teams deal with day-to-day.
He leads a product initiative that spans context engineering, agents, and AI-enabled creative tools, with one simple goal: to help creative teams spend less time fighting the process and more time making awesome stuff.