Grand One AI Day 2025 speaker
Vilma Sirainen
Head of Product Design, Zalando
Vilma Sirainen was Head of Design for Content Tooling at Zalando, where she led the creation of tools that help teams create and scale high-quality content across the fashion platform.
She found her focus in content tooling while working at Spotify as Senior Design Manager in the Personalization Mission. Earlier in her career she worked with US startups Grooveshark and Moveline, and designed for larger companies through agencies, including LG Electronics’ Smart TV.
Designing content tooling and experiences with AI
Presented with Maria Lumiaho
Maria and Vilma discussed how technology and changing user expectations are making content more immersive, personalised and interactive. They shared how AI was shaping Zalando’s content experiences, from creation and internal tooling to the end-user experience.